Optimal
Online Visibility: Focus Your Web Pages
By
Soren Breiting, ALLeMarketingTips.com
Nowadays
your online visibility on the Internet will depend on
your ability to provide trustworthy, organized and updated
information, and to have a clear focus for your website.
The
clear focus is needed for your visitors and for your chances
to obtain good registration in search engines and indexes.
It will also increase people’s want to make links
back to your site.
Let
us imagine you publish or just sell: - a magazine on classic
cars,
- a magazine on travel and
- a magazine on modern homes.
It
is obvious that you will have potential customers who
are interested in all three magazines. But the majority
will be interested in just one or two.
A
minimum is that you design individual pages for each of
the magazines. In this way each webpage will be able to
show the importance of exactly that magazine, and you
can convey feelings and context that fit to your main
type of consumer of the individual magazine. Here, the
graphics will play an important role.
Each
page will also give you possibilities to focus on the
important keywords people use in their search for relevant
information when they use a search engine. This is essential
for an optimal online visibility.
Be
generous with your exact information related to the theme
of the magazine. Select your keywords with care. For your
own information put the selected keywords for each page
in the meta tag ‘keywords’. It doesn’t
help you in Google, but it doesn’t hurt ether.
Use
a website checker for each page. You will find
free tools at http://www.ALLeMarketingTips.com/tools.html
In general it pays off to select a larger number of more
specific key words. Of course the optimization process
will take you some time, but it is a good investment.
A
search facility on your site will give you much feedback
you can turn into profit by adjusting the keywords you
use on the page. I use http://www.FreeFind.com
-- a free or paid service.
If
you design your web pages with the keywords that people
look for you will get a great boost in your traffic. It
will be targeted visitors, because they arrive and get
what they searched for in a search engine. You are on
your way to optimal online visibility.
This
article is wirtten by Soren Breiting,
Soren Breiting is the editor of the monthly
ezine 'Stock
Photo News' about marketing and how to use pictures,
see http://www.StockPhotoNews.com.
Enjoy Soren’s successful online
photo gallery at http://www.azFOTOS.com.
You
are welcome to bring this article for FREE in your newsletter
or post it at your website as long as you keep everything
intact, including the information about the author and
all links.
Soren Breiting
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