Event
Planning Must Include An Event Website
As part of your event planning you should seriously consider
registering a special event domain. That should in fact
be the first step for your planning of any event.
Whatever
it is:
- your big wedding event
- any other big family event
- a festival
- a course / training event
- a celebration event in your local community
- an international seminar or conference event
- a campaign event / promotion event
- a school class event.
It
is much easier to find a proper domain name for an event
website than for a permanent website.
In
many cases you can use the formula: www.EVENTNAME2005.com
or ...Net or with a national domain like ...co.uk
You
can use the formula: www.musicfestival2005.com or www.music-festival-2005.com
or
for your wedding event www.maryANDpeter.com or www.wedding-mary-peter.com
You
can use this formula or similar ideas for domain registration
for all events of any kind, whatever it is special events
or annual event or more frequent events. Think of:
A
course day for training: www.MarketingTraining2005.com
A
sports day: www.Soccer-championship-2005.com and so on
for all events.
If
your event is an ongoing event, year after year, (I don't
think of your wedding!) and you can get a really good
domain name, then register this domain name, and use it
year after year for the annual event.
This
is fine for the branding of the domain name, as well as
for the re-use of printed material, internet links etc.
Remark,
that you can write the domain name of the event in different
ways, using capital letters to make the domain name more
readable, as the capitalization of the letters in the
domain name doesn’t matter. Only if you refer to
specific pages other than the home page you need to have
an exact match for the letters. This is one of the good
reasons, too, to go for a completely new domain name.
You
only get help from the domain name registration if you
also set up a website.
In
the big picture to register a domain and to have it hosted
is a very little part of the expense for all events.
If
you are really on a shoestring consider a service like
Direct Nic, see http://www.domainregistrationhosting.net/directnic.htm
The registration costs as little as 15 USD per year and
you can set up a f*ree website without any extra costs.
This web hosting company allows you to upload 20 MB of
web pages on the free account just for your cost of the
domain name registration. That is more than enough for
most event websites. Just be careful with the graphics,
including pictures. All the graphics have to be optimized
for web use for the lowest possible file size. This shouldn't
give you any problems.
What
to use event domains and event websites for?
In
your event planning make use of your event website to
tell about: - What is the background of the event? - If
it is a special event, then why is it a special event.
- Where and when and for whom? - Will it cost something
and how to register to participate in the event? - Are
you expecting presents - other things guests have to prepare
for?
The
website after the event should also be a part of your
event planning.
Most
visitors will use the event website after the event, so
remember that in your planning.
You
can post photos from the event - this is a very popular
aspect of any modern event, so plan for that. You can
incorporate the photos on your event website or you can
link to a special service that makes it easier for you
to upload the event pictures after the big day. I have
put some of the best offers together here and some services
are f*ree: http://www.OnlinePhotoSharing.net
You
can highlight special messages, lessons learned, info
for further work, cooperation and event planning - may
be try to coordinate all events after the common big event?
I
am sure you have many more ideas already to be included
in your event planning - just remember for all events
- plan in time, that makes everything much easier for
yourself and for other event participants.
And,
PLEASE, don't close down your successful event website
just a few months after the event. Visitors will first
arrive in numbers to websites after some time.
Lesson:
If possible, include in your event planning some years
of hosting of your event website and keep your event domain
as long as you can.
Get
help from Soren Breiting to find the right domain name
at http://www.DomainRegistrationHosting.net
for your event website. Enjoy Soren’s wonderful
stock photos at: http://www.azFOTOS.com
and sign up for his ezine at http://www.StockPhotoNews.com
about marketing and how to use pictures. Soren has written
more than 20 printed books, and countless articles in
journals and magazines about his special fields of interest.
He is widely published on the web, too.
This
article is wirtten by Soren Breiting,
ALLeMarketingtips.com
. Soren is also the editor of the ezine Stock
Photo News (www.StockPhotoNews.com)
- The first Modern eZine combining Stock Photography and
Marketing.
You
are welcome to bring this article for FREE in your newsletter
or post it at your website as long as you keep everything
intact, including the information about the author and
all links.
Soren Breiting
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